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NC vet exposes Lowe’s for partially terminated military discount
Lowe’s, the American retail giant, is under fire from a North Carolina veteran who exposed the company’s decision to end its military discount on lumber and appliances.
Army veteran Jerry Goins recently visited a Lowe's store to buy supplies for a home renovation project, only to discover that the company had quietly ended its military discount on certain items. Goins, who served in Iraq and Afghanistan, was shocked and disappointed by the news and shared his experience on social media, sparking a wave of backlash and calls for a boycott of the company.
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">This ended everywhere <a href="https://twitter.com/Lowes?ref_src=twsrc%5Etfw">@Lowes</a> ? <a href="https://t.co/oZJS4T482J">https://t.co/oZJS4T482J</a></p>— Capt M J Singleton 🇺🇸 (@NavyCaptRet63XX) <a href="https://twitter.com/NavyCaptRet63XX/status/1632476495460573184?ref_src=twsrc%5Etfw">March 5, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
According to Lowe’s, the company decided to end the military discount on lumber and appliances to simplify its pricing structure and provide more consistent discounts across all products. However, many customers and veterans have criticized the decision, arguing that it shows a lack of appreciation for the sacrifices and contributions of military personnel.
In response to the controversy, Lowe’s has issued a statement apologizing for any confusion or frustration caused by the change in policy. The company also reiterated its commitment to supporting veterans and active-duty military members, pointing out that it still offers a 10% discount on all other items in its stores.
However, some veterans and customers remain unsatisfied with Lowe’s response, calling for a boycott of the company and demanding that it reinstate the military discount on lumber and appliances. Many have taken to social media to express their anger and disappointment, sharing stories of how Lowe’s has let them down and calling on others to take their business elsewhere.
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The controversy over Lowe’s decision to end its military discount highlights the complex and often fraught relationship between corporations and the military community. While many companies offer discounts and other incentives to veterans and active-duty military members, these gestures can sometimes backfire or create unintended consequences.
As the debate over Lowe’s continues to unfold, it remains to be seen how the company will respond to the backlash and whether it will take steps to restore its relationship with the military community.
